Translating brand insights into campaign creative across multiple brands. From seasonal campaigns to evergreen content refreshes, I craft messaging direction, develop influencer partnership briefs, and collaborate with the Creative Manager on the visuals that bring the strategy to life.

Bridging media strategy and creative execution, I take insights from agency partners, develop scroll-stopping ad copy, and advise on creative direction tailored to each channel.

Owning social for two brands from the ground up: Building the content calendar, writing copy, and directing the creative that shows up in every post.

Photoshoot direction built on preparation. From trend research and product curation to moodboards and shoot-day logistics, so every asset that comes out is versatile, intentional, and ready for whatever the brand needs.